Turn your growth efforts into a sales machine

The end-to-end MSP sales training, growth and development program.

Tired of waiting for a referral to find your next customer?
Looking at a graveyard of failed sales and marketing efforts?
Struggling to pass the sales role (successfully) to an employee?
Feel like you're doing everything right, but not getting the results you expected?

How the Feel-Good MSP Program helps:

Feel-Good MSP sales training programs enhance your team's sales skills, from prospecting to closing. Our Sales Accelerator is made up of three core modules, actionable mini-courses, and live group coaching. This program empowers you to build a bottom-up sales process that generates net-new MRR customers every single month.

Module 1

Feel-Good Close Philosophy

Module 2

FUD-Free Sales Playbook

Module 3

Fool-Proof Prospecting Engine

Our Proven Process to Boost MSP Sales and Growth

Our training methodology blends in-depth knowledge with actionable strategies, empowering your team to master the MSP sales process effectively. From targeted MSP prospecting training to hands-on sales coaching, and even to immersive role-playing we ensure every participant is equipped to put these skills into action and thrive in today’s market.

Engage: Identify ideal MSP customers, generate leads, and deliver targeted marketing.

Consult: Conduct discovery sessions, deliver value-focused consultations, and address objections to close deals confidently.

Fulfill: Present your MSP service offers, onboard clients smoothly, and conduct reviews to ensure satisfaction, retention and growth.

Why the Feel-Good MSP works

Anyone can record courses. Anyone can offer coaching services. So what makes the Feel-Good MSP so good at getting actual results?

Our approach comes from our combined decades of coaching experience and can be summed up this way: Strategize, Implement, Optimize, and repeat.

The word strategy is often misused. Our job is not to throw ideas at you - but to help you create a clear, long-term vision of where you want to go. From there, we reverse engineer your vision into actionable goals for today.

Implement is where most training programs fall short. They provide ideas, templates, even content, but they don’t actually help you create a sustainable way of executing the strategy. Our Success Coaches will provide you with a roadmap and progress tracker, and check in every 90 days to make sure that things are going according to plan. Plus, between Sales Strategy Calls, Content Clinics, MSP Dojo Trainings, and Mindset Coaching Sessions, there are endless resources at your fingertips as you move at your own pace through the core trainings and beyond.

You can’t do something right until you’ve done it once. You can’t do something perfectly until you’ve done it repeatedly. We will help you optimize sales and lead-gen processes to keep your top line revenue growing every month, while keeping a close eye on your growth costs. We help you stay current in best practices by releasing dynamic, relevant training and resources every quarter.

What Customers are Saying

What happens when you bring these components together?

Integrate the FGC principals and create a practical roadmap for growth.
Feel confident in every sales meeting you walk into.
Say goodbye to random & expensive acts of selling.
Never again stare at the full calendar and empty pipeline in hopes that something will “magically” change.
Accelerate your sales cycle and close new deals in 30-90 days.
Develop a replicable process that your sales reps can execute flawlessly.
Build and own a predictable sales machine and add perfect MSP clients to your roster every month.
Clarify your long-term business vision and increase your sales confidence.

Book an MSP Sales Assessment Call

Testimonials

Our clients experience significant improvements in their sales performance after completing our Core Accelerator Membership training. With ongoing strategy calls and our live sales coaching sessions, MSPs experience sustained, accelerated growth and a significant boost in confidence to achieve sales targets.

Brian creates value for MSPs and tech leaders via an abundance mindset, helping us attract clients in authentic ways. Working with the Brian and the Feel-Good Close changed how my MSP client thinks about customer acquisition.

We learned we can’t be everything to everyone, but we can be invaluable to a few. Don’t let the youthful appearance and kindness Brian shows fool you, it’s a facade for a killer sales methodology lurking below the surface.

Kevin H — Fractional Integrator, Infinite Systems

I was about to send a proposal for a very small project, then I heard Brian’s voice in my head. I decided, f&%k it, I’m going to get out of my own way. Two weeks later I closed my biggest BCDR quote ever.

Ridwaan D — Managing Director, ISite Computers

I’ve been a salesperson for ten years, and I’ve never heard this before.

Travis S — Sales Manager, Lincoln Data Center

I’ve never heard anyone talk about selling like this before. ‘Narrative tunneling’ has changed the way I think about presentations.

Jimmy T — President, Level Up MSP

Everybody talks about mindset, but nobody talks about the actual psychological experience of selling, and the truth is it cannot be overlooked. What Brian teaches is crucial to understand.

Mason A — CEO, ThyTech Computers

After the projects and renewals week, we ran our regular QBRs and booked three months worth of projects.

Roger M — CEO, Evident IT Inc

This made all other sales training seem backwards. Since joining the program, I’ve already gained four clients. And it was way easier than I thought it would be. Before the Feel-Good Close, I had never had someone thank me for cold calling them. What a crazy experience.

Adam L — Technical Director, Cloud10 Infotech

Sales are not something I've spent any time at all on in my business. I decided to change that this year, but I had ZERO ideas on the "how." With Brian's help, it's becoming less of a challenge to think about sales as something I can do confidently. Old dogs CAN learn new tricks.

Danny D — Owner, The Nashville IT Group

Brian's ability to comprehend what is happening between a buyer and a seller and to explain this in simple words to technically-oriented people like myself is unparalleled. As a very mind-oriented engineer it helped me immensely to understand underlying emotions, mindest and actions from a buyer. It's been an incredibly beneficial psychological class. Normally sales has been about deception, so it's incredibly refreshing and feels just right to get the perfect set of tools & strategies to finding and digging for the truth in between all the words the buyer and the seller say to each other in order to find out if there is a fit or not between them.

Markus Madlener — Founder, Rocksolid Establishment

Brian is one of the most insightful members of his generation I’ve interacted with.

John P — Managing Director, TeleGlobal Consulting Group

Book an MSP Sales Assessment Call

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