Podcast Appearance

By Brian Gillette · August 5, 2024

Dissecting Popular IT Nerds: How to Sell IT with Empathy

Learn practical strategies for overcoming rejection, building trust, and positioning IT as a strategic business partner rather than just a cost center. Empathy and building strong customer relationships are at the core of this approach. By understanding executives’ needs, IT leaders can better demonstrate the business value of IT and influence executives effectively.

Brian Gillette

Brian Gillette, the founder of Feel-Good MSP, stands out in the Channel with his unique, empathy-driven approach to sales and client relationships. Formerly a VP of Sales for an MSP, his expertise now shines as a consultant, where he transforms traditional sales tactics with a focus on understanding and meeting client needs. Renowned for his strategies in overcoming sales objections, Brian champions selling outcomes over technicalities, emphasizing value, trust, and the importance of peace of mind and productivity for clients. His dynamic, client-centered philosophy makes him an invaluable asset in the MSP landscape.